There are several terms that you should be familiar with before you go to negotiate the purchase of a new car:
Manufacturer's suggested retail price ("MSRP") is the sale price recommended by the manufacturer. The MSRP is only a point of reference, and is a figure from which consumers can negotiate. In fact, in the overwhelming majority of cases, new cars are not sold at the MSRP.
USED CARS AND PRICE GUIDE
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